Veneziani returns to shine a light on the luxury and quality of Made in Italy on the big stage of international fashion.
The initial step in the rebirth of the Veneziani brand materialized in September 2013, with the inauguration of the Veneziani showroom in Via Montenapoleone in Milan.
The opening has created a link between the history of the Fashion House and its future; In fact, in the very same Milan street of fashion where Jole Venzeziani's fame was born and her reputation developed, their creations
Considered a strategic and commercial location ideal for the development of the fashion house, it is an ideal meeting place with major international customers for creating new commercial channels .
Familiarly called "Casa Veneziani" , the exhibition space in decor recalls the story of the Veneziani Atelier and inside you can see all products of the collections. All requests, demands and proposals are collected from the customers and visitors, turning them into useful elements in the definition of business strategies .
Federico Bano is the CEO of the Veneziani brand.
As a young man, he founded Federico Bano Ltd, which in the 1970's became a point of reference for “Made in italy”, first nationally then worldwide.
An achievement confirmed with shows in Milan, Paris, Frankfurt, Tokyo, New York, which consecrated the Federico Bano brand. Isabella Rossellini, Andie McDowell and Christy Turlington are immortalized by Bob Krieger, Gianpaolo Barbieri, Fabrizio Ferri for international communication campaigns that became part of the history of culture and lifestyle.
In the 80s he became a member of the National Chamber of Fashion.
The closest collaborator of Jole Veneziani, in the same period he purchased the historic atelier in via Montenapoleone 8, Milan, which became his principal place of business in the fashion sector, noting the spiritual heritage of the couturier and her immense archive.
An awareness is gained directly from the studies conducted on the Veneziani archive, of the importance and strength of Italian high fashion in the world and the extraordinary work done by Jole Veneziani.
From this, the desire was born, with the help of his son Andrea as project manager, to give continuity to the fashion house. This was achieved through the formation of a team, between 2011 and 2012, with the aim of recovering the vision of the Veneziani brand and to plan its international revival. This was combined with the aim of enhancing “Made in Italy” with great products and craftsmanship of the highest excellence, as well as to create new employment opportunities.